Rema 1000: “Fruity” Licorice Ropes
Wednesday, 4 November 2009 -- 2:30 pmFor months (probably years now) I’ve been meaning to start a regular feature about some of the random products I pick up at the grocery next door to the office. We often head over to buy snacks and soda in the afternoon, and since the shop regularly changes part of their inventory, I’m often tempted to buy and try some of the new products. I usually mean to write about them, but since the trips fall in the middle of the working day, I usually forget.
I have decided that today is the day to start the new feature, and so I present some kind of licorice candy that just showed up next to the pick-a-mix bulk candy bins. I’ve seen these things for sale at other shops, but I’ve never tried them. I have, however, tried a smaller version of the red strawberry variety that sometimes finds its way into our candy mix at the cinema, and I admit that I kind of like it.
So today when Jørn expressed an interest in trying the multi-colored and ominously-named Tutti Frutti variety, I offered to give it a try. Taking advantage of the 3 for Kr 25,- offer, I also selected the promising Jordbær (strawberry) and disturbing blue Blåbær (blueberry) varieties. (The blue in the photo doesn’t really do justice to this candy, which is more of a 70s-denim-jeans blue.)
Our first sample was of the multi-colored mixed fruit flavor, which was as synthetic and unfortunate as we expected it to be. There seems to be a general rule that the more unnatural a food’s color is, the worst it tends to taste. This definitely held true in this case.
Our second taste was the blueberry rope, which was surprisingly even worse than the multi-colored version! While the rainbow rope was at least sweet and vaguely fruity, the blueberry somehow tasted more like a sour vegetable doused in a faint synthetic blueberry flavoring. In fact, I have rarely tasted a candy so foul.
Less surprisingly, the strawberry was the most tolerable of the three. Though it wasn’t as good as the miniature variety you find in the cinema candy bins, I can at least take a bite of it without grimacing. However, I think I definitely need a large class of delicious Oslo tap water to wash away the aftertaste of this failed experiment.
I definitely won’t be trying the dozen other flavors Rema 1000 has to offer!





